The Journal

pass creation

Articles and practical guides filed under pass creation.

September 30, 202616 min read

Apple Wallet Loyalty Card: How It Works for Merchants

Discover how an Apple Wallet loyalty card works, how passes update balances automatically, and the easiest ways for small businesses to create and issue them.

Apple Wallet loyalty card digital loyalty pass wallet loyalty program

Free to start

Launch your loyalty program in minutes

Create digital loyalty cards your customers add to Apple and Google Wallet. Points or stamps, offers, and a customer scanner — all from your phone.

No credit card required.